Kentucky has a prescription for significantly reducing childhood obesity. It’s called 5-2-1-0. Five: Eat five or more servings of fruits and vegetables each day. Two: Limit screen time to no more than two hours a day. One: Be physically active for at least one hour a day. Zero: Don’t drink sweetened beverages. The campaign is designed to give guardians, healthcare professionals, and daycare operators a memorable way to talk about the key evidence-based behaviors that reduce childhood obesity. This campaign incorporates physical activity and nutrition to reduce obesity rates.